After a stellar start, winning four metals on Day 1 of the Cannes Lions International Festival of Creativity, Indian agencies have added eight more shortlists across three categories today (June 18, 2024). So far, India boasts a total of 54 shortlisted entries this year. Here is a detailed look at the Indian entries that have made it to the shortlists today.
In Creative Effectiveness, Leo Burnett has three shortlists, including ‘Airtel 175 Re-played’ in consumer services/B2B, and Oreo #Bringback2011 in two sub-categories - Consumer Goods and Single Market.
Creativity Strategy has four Indian shortlists with ‘Feel the Music’ for Spotify by Leo Burnett (Media/ Entertainment); ‘There's a Glass & A Half in Everyone’ for Cadbury, a joint entry by VCCP, London, Ogilvy Kuala Lumpur, Ogilvy Johannesburg, Ogilvy Mumbai, and Ogilvy Singapore in two different sub-categories - Multi-Market Strategy, and Long term Strategy. Ogilvy secured one more shortlist in the same category for its ‘VI Human Network Testing Network.’
In Film Lions, Colgate’s ‘The Sweet Truth’ by Brand David Communications/ Early Man Film/ Wavemaker in Social Behaviour & Cultural Insight was shortlisted.
No Indian campaigns were shortlisted for Creative Business Transformation, Creative Commerce, and Luxury & Lifestyle.
