Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we look back at the first-ever Indian TV Fest (ITF). Organised by the Indian Broadcasting Foundation (IBF) in 2012, the fest aimed to bring in young talent with fresh ideas to the television industry. ITF created one-on-one arrangements for industry professionals to share ideas, visions, and learnings. On the other hand, we have some snippets from the 5th EEMAGINE convention hosted by Event & Entertainment Management Association (EEMA), which was attended by leading industry professionals.
