The campaign film begins with a behind-the-scenes video, showcasing CSK's players, including the legendary Mahendra Singh Dhoni, as they arrived on set ready to shoot the Gulf Oil ad. But things take an unexpected turn when the brand’s team unveil the campaign’s innovative concept: giving the players the gift of time. Fans were then invited to join the #GulfUnstoppableArmy and create their own advertisements in the spirit of the campaign.
Ajeet Shukla and Gia Fernandes, creative heads (West), Dentsu Creative India, are the minds behind this ad. The Gulf Unstoppable Army campaign is a unique initiative that fosters a deeper connection between the brand, the fans, and the team. Leveraging digital platforms like YouTube, Instagram, and Facebook for the campaign's launch and subsequent fan-generated content, Gulf aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters.
The bold concept and a refreshing idea is why this ad has made it to the Hall Of Fame.
