AGENCY
Nitin Srivastava and Sujoy Roy
CCO North, Ogilvy
“In a city where dreams come to survive and thrive, it is often the unseen, everyday gestures that reflect its motherly spirit. Strangers helping during the floods, a local tapriwala feeding a homesick student, dabbawalas taking care of each other, these moments of unconditional kindness are what inspired Mother Dairy’s latest campaign”
CLIENT
Manish Bandlish
Managing Director, Mother Dairy
“Mumbai embodies the qualities of a mother – resilient, welcoming, and quietly generous. Through Aai Jaisi Mumbai, we aim to deepen our bond with the people of this vibrant city, while reinforcing our promise to serve Mumbai with the same care, compassion, and dedication that defines our brand.”
AGENCY
Anjali Malthankar
Global Strategy Director, Tonic Worldwide
“We know that a baby’s cries can make the mother lose her sleep, but the baby’s gurgles and coos can make the mother smile, feel happy and relaxed. We used this insight to make a lullaby using baby sounds to pay a tribute to the sleep deprived new moms.”
CLIENT
Ashish Goupal
CEO – India Core Business, Marico Limited
“We set out to honour the quiet strength of new moms by giving them a rare gift – a moment of rest, wrapped in the most powerful lullaby of all: the sound of a baby. By turning an everyday moment – a baby’s coo – into an emotional anchor, we celebrate the bond between mother and child in its most tender form.”
AGENCY
Rahul Mathew
CCO, DDB Mudra Group
“It’s always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connection to the brand.”
CLIENT
Nikhil Rao
Chief Marketing Officer, Mars Wrigley India
“Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop.”
AGENCY
Mayuresh Dubhashi
Chief Creative Officer, FCB Neo
“With this latest KFC campaign, we wanted to turn up the flavor — not just in our food, but in the fun. By bringing together unexpected celebrity moments and a jingle that refuses to leave your head, we’ve created a light-hearted, slightly unbelievable world that keeps our value proposition front and center.”
CLIENT
Aparna Bhawal
CMO, KFC India & Partner Countries
“With Epic Savers, we’re bringing unbeatable value to the table – 9 pieces of KFC’s signature, finger lickin’ good chicken at just INR 299. The unlikely duo of Mrunal Thakur & Danish Sait bring this offer to life with pitch-perfect chaos and absolutely crazy energy – capturing just how epic the offer is.”
